developed by eye doctors to create an inexpensive method for people to
acquire high-quality, finished prescription eyeglasses. From their
experience in both private offices and retail establishments, the
founders decided they could provide this service for people
inexpensively, bypassing expensive retail establishments.
We use the same high-quality materials, but can offer them at a high
discount because of our high volume, since we don't have the additional
overhead constraints (such as retail rent space, behind-the-counter
employees, and expensive displays) that your doctor's office or optical
must overcome. Since operating this website is much less expensive than
a typical retail establishment, we are able to pass these savings on to
the general public.