|Message from Big Girls Bras:
Big Girls Bras, Etc. was founded by a visionary woman,
Elenor Cole, in Dallas, TX in 1998. Her mission was to create a space
for women who traditionally had a difficult time finding intimate
apparel in sizes that actually fit, in styles that actually flatter. She
recognized the Internet as the perfect venue for this pioneering
venture. And thus, Big Girls Bras, Etc. was born.
With humble beginnings as a family business, BGB was one of the first
online lingerie etailers and the very first lingerie site devoted to
full figured and plus sized intimate apparel. From those ground-breaking
times, Big Girls Bras has grown to become the go-to store for niche size
bras and swimwear, shape wear, sports bras and other intimates, offering
more total intimate apparel style and size selections than almost any
single retail store, paper catalog, or boutique.
Ms. Cole retired in 2003, but her vision lives on in the company spirit
as we remain true to her mission of hand-selecting the best, most
supportive, and most flattering bras, swimwear and other intimates for
every sized woman.
Our customers continue to shape our company, sharing with us their
challenges, their frustrations, and their humor. We also keep in close
contact with our manufacturers and representatives to keep them abreast
of our customers' needs and concerns, discussing with them fitting
issues, quality, variety and the ever-present need for more plus-size
and full-figured choices in all price ranges and designs.
Our commitment to bringing together a wealth of intimate apparel product
selections for full figure, full busted and plus size women in a
tasteful and convenient environment is apparent throughout our website,
marketing efforts, and customer service. We are dedicated to our purpose
so that the once joyless, frustrating task of shopping for intimate
apparel can hopefully become something easy, relaxing and enjoyable for