|Message from Blair:
The Blair Story: Over 100 Years in the Making
Good people. Excellent values. Strong work ethic.
Friends and neighbors would have described the Blair family much like
this in the early 1900s. They still would today.
John Edwin Blair, son of an Irish immigrant, settled in Warren,
Pennsylvania, in the late 1800s to raise his family with his wife,
Margaret. It was here that he established a successful grocery business,
and he treated his customers well.
Son John L. Blair learned much from his father. So in 1910, when a
fellow law student at the University of Pennsylvania approached him with
a sales opportunity, young John was ready. His friend had just inherited
a raincoat factory and hoped that John would become a sales manager for
him. Easter vacation and a train ride home to Warren was all the time
John needed to make his decision.
With a suitcase of raincoats in hand, he approached clothing store
owners along his way. While in one of the shops, he ran into a local
undertaker who was looking for a warmer wool coat that was waterproof.
John didn't have any such product at the time, but he worked with his
friend to create a new process of putting a layer of rubber in between
layers of wool. The result: a unique new raincoat that undertakers
across the nation would surely snap up in an instant!
And John knew that the best way to reach this new market was by mail. So
with just $500 borrowed capital and the help of his brothers and sister,
John typed addresses on envelope after envelope, singing the praises of
this "new process" raincoat, a product which became known as the
"Keep-Dry". And he sold 1200 raincoats in no time! Thus, the "New
Process" Company was created.
It truly was a family company. John's father, brothers and sister worked
with him from the very beginning to send advertising and fill orders.
And every order was prized. In fact, the Blair family knew every
customer by name.
Through the past 100 plus years, the company has certainly grown. The
product line has evolved from decade to decade. We now offer apparel and
accessories for women and men, quality items for your home, Improved
Living items to help you from day to day, and so much more. We’ve
changed our name to simply… Blair. But some things haven't changed, even
after so much time. Our company headquarters are still located in
Warren, Pennsylvania. We still maintain the high standards that John L.
Blair built the company on so many years ago. And we still believe our
customers are our absolute top priority every day.
It's because of customers like you that we are celebrating over 100
years of business. Thank you!