|Message from Zales:
Zales has grown from a single store selling jewelry
alongside appliances and cameras to a major international jewelry
corporation. Over the course of five generations, Zales expanded from a
family jeweler located in just a few downtown locations to the largest
fine jeweler in retail shopping malls across North America. Having
surpassed 750 stores in the United States and Puerto Rico, Zales
Jewelers has grown upon the strength of its traditions and its
commitment to excellence.
Zales Jewelers’ focus has always been on providing a wide range of
choices for mainstream jewelry customers who seek excellent value in
fine jewelry. For this reason, Zales designs and provides much of its
jewelry to meet its customers' tastes and expectations for quality and
style. Zales Jewelers also carries brand-name jewelry, including
watches, allowing the jeweler to offer its customers a wide variety of
merchandise at a range of price points.
As the best-known name in retail jewelry, Zales Jewelers has a broad
selection of classic and contemporary styles. Zales stores sell more
diamond jewelry than any other jeweler in North America. In addition to
diamond fashion jewelry, Zales offers gold, cultured pearls and an
extensive wedding jewelry selection. In fact, it is the extensive bridal
collection that represents the largest part of the chain’s business.